We're Maddy and Keren—cousins, best friends, and now co-founders of Oopsie Days. Becoming mums together to our boys, showed us just how overwhelming the baby care market can be. We found ourselves researching products at 2am, yet still didn't have one kit that truly covered the essentials.

So we created it.

Oopsie Days was born to make caring for little ones simpler. We believe confidence comes from being prepared, so we've thoughtfully curated a baby care kit with practical essentials to support families from birth and beyond.

Our mission is simple: to help parents feel confident, prepared, and supported—without spending hours researching what they need.

— Maddy & Keren, Oopsie Days